/

Bussines

What Makes a Great Center Manager? (Hint: It's More Than KPIs)

“Can AI Hire a Site Manager?” and 6 Other AI Questions the Property World’s Actually Asking.

Bussines

Published Feb 15, 2025

Patrick H

Senior Recruitment Consultant

“Can AI Hire a Site Manager?” and 6 Other AI Questions the Property World’s Actually Asking.

Bussines

Published Feb 15, 2025

Patrick H

Senior Recruitment Consultant

Redefining Success in Property Management

When it comes to running a retail or mixed-use property, the center manager is the heartbeat of the operation. But what separates a good manager from a great one? It’s not just about ticking boxes or hitting occupancy targets. The best center managers bring a balance of commercial acumen, people skills, and proactive problem-solving that creates real impact across tenants, customers, and communities.

Beyond the Metrics: The Qualities That Matter

Sure, footfall, NOI, and lease renewals are important. But the day-to-day reality of a great center manager goes far deeper. These are the professionals who:

  • Know every tenant by name and understand what drives their success.

  • Spot operational risks before they escalate.

  • Bring calm and clarity to crisis moments.

  • Bridge the gap between head office, onsite teams, and external vendors.

  • Make shoppers feel welcome, even during peak pressure.

It’s these intangible qualities — communication, adaptability, intuition — that separate the average from the outstanding.

The Strategic Side of the Role

Great center managers don’t just react, they anticipate. They read the data, listen to the community, and align site decisions with broader business goals. Whether it's coordinating a marketing campaign, managing capital upgrades, or supporting new leasing initiatives, these managers act as trusted operators who understand both the big picture and the small details.

They know when to delegate, when to dig in, and when to push back — always with the site's best interest in mind.

Why the Right Hire Matters

Recruiting a strong center manager isn’t just about a resume. It’s about finding someone who will thrive in your specific environment — your pace, your people, your standards. At Refit, we vet candidates based not just on experience, but how they operate under pressure, how they build trust, and how they lead with purpose.

Because when you get this hire right, everything else gets easier.

Conclusion

KPIs might show you what a manager has done, but not always how they got there. The best center managers combine data-driven decision making with boots-on-the-ground instincts. They lead from the front, build lasting relationships, and keep the whole operation running without skipping a beat.

And that’s what truly makes the difference.